Allulose isn't approved in the UK. Tagatose is.
A rare sugar in the same family as allulose — UK-authorised since 2005. Tastes like sucrose, bakes like sucrose. Available now, without the customs paperwork.
01
Real baking.
Hush browns, caramelises and holds structure in cookies, cakes, and sauces. Swap it for sugar by volume — recipes that need extra sweetness take a touch more.
Canelés · What Hush is built for
02
Real taste.
92% as sweet as sugar. No bitter aftertaste. No cooling sensation. Tastes like sugar in your coffee.
For reference · 1:1 sweetness with sucrose
03
Just tagatose.
Pure tagatose. A rare sugar that occurs naturally in fruit and dairy. No erythritol, no fillers, no maltodextrin. One ingredient.
Crème brûlée · Reference bake
Why we built Hush
A sweetener that bakes properly. Finally.
Tagatose has been approved in the UK since 2005. It behaves more like real sugar than any non-sucrose sweetener you can legally buy here. It just hasn't had a proper UK brand selling it pure.
That's what Hush is. Pure tagatose, made for real baking. We're launching later this year.
If you've baked with stevia, you know about the aftertaste. With erythritol, the cooling. With monk fruit blends, the bulking agents. With allulose — it isn't legally for sale here yet. Hush is the alternative that's actually here.
From the founder
I'm Nicolas — French, based in Reading. After years of low-sugar baking I'd given up on every sweetener on the UK shelf — none of them caramelise. I spent two years waiting for allulose to arrive before I realised it wasn't coming. So I started Hush around the rare sugar that was already here.
Founder's reservation
Reserve your first bag — 20% founder's discount.
One email. No payment. We'll be in touch the day we ship.
Questions, answered